Last Updated: November 9, 2025

1. Introduction

Welcome to Proud Dog ("we," "our," or "us"). We are committed to protecting the privacy of our visitors and customers ("you"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theprouddog.co.uk, theprouddog.com , including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you register on the website, place an order, subscribe to our newsletter, respond to a survey, fill out a form, or communicate with us.

The types of personal information we may collect include:

• Personal Identification Information: Name, email address, mailing address, phone number.

• Payment Data: If you purchase services or products, we (or our third-party payment processor, e.g., Stripe, PayPal) will collect data necessary to process your payment, such as your payment instrument number (e.g., credit card number) and the security code associated with your payment instrument. We do not store sensitive payment card details on our servers.

• Dog Information (Relevant to services): Your dog's name, breed, age, training history, and behavioral issues relevant to the services you are seeking.

• Usage Data: Information about how you access and use the website, such as your IP address, browser type, operating system, access times, and the pages you have viewed. This is often collected through Cookies and Tracking Technologies (see Section 4).

3. How We Use Your Information

We use the information we collect primarily to:

• Provide and Manage Services: Fulfill and manage orders, payments, and other transactions related to the dog training services you book.

• Communicate with You: Send you order confirmations, service updates, newsletters, marketing or promotional materials, and respond to your inquiries.

• Improve Our Website and Services: Understand how our users interact with the site to make improvements and develop new features.

• Personalize User Experience: Tailor our content and offerings to your specific needs, such as recommending relevant training courses.

• Protect Our Business: Detect and prevent fraudulent transactions and illegal activities.

4. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies on the website to help customize the site and improve your experience. When you access the website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the website.

5. Disclosure of Your Information

We may share your information with third parties only in the following situations:

• Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, and marketing assistance.

• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property, or (c) protect the personal safety of users of the site or the public.

• Business Transfers: If we sell or transfer all or a portion of our assets, your information may be among the assets transferred.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personally identifiable information from a child under 13 without verifiable parental consent, we will take steps to promptly remove such information from our records.

8. Your Privacy Rights

Depending on your location (e.g., if you are an EU resident under GDPR or a California resident under CCPA), you may have certain rights regarding your personal information, such as the right to:

• Request access to the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request deletion of your personal data.

• Object to the processing of your personal data.

To exercise these rights, please contact us using the information provided in Section 9.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Proud Dog Email: privacy@theprouddog.co.uk